TDK and Immersion Demonstrate Haptic Solutions for Advanced User Experiences on Large Automotive Touchscreens at CES
According to analyst reports, almost every new passenger car is sold with a center stack touchscreen. Programmable, digital touchscreens provide automakers with greater ability to deliver new user experiences in-car interfaces, move to a more streamlined interior design, and reduce costs associated with fixed buttons. Haptic technology provides natural, direct, and responsive user feedback on flat screens and surfaces, making it easier and safer for drivers and passengers to interact with the car’s interface.
The reference design demonstrator is built with TDK’s PowerHap™ piezo actuator and Immersion’s Active Sensing™ technology. The PowerHap piezo actuator is a powerful small-form-factor actuator that provides high-quality haptic performance. Its compact design is made for applications ranging from mobile devices to heavy industrial or automotive displays. Active Sensing technology provides real-time control over actuator vibrations enabling clean, crisp, and instant responses to a user’s interaction. The haptic system design solution uses a robust algorithm to react to the actuator’s current state, making command decisions every sub-millisecond to produce high-fidelity haptic effects.
“Together with TDK, we are demonstrating how haptics can substantially advance the touchscreen experience in the car,” said
“We’re excited to showcase the result of this collaboration with Immersion,” said
CES runs
Forward-Looking Statements
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement regarding Immersion’s leadership team executing the company’s strategy and the statement regarding the strong growth potential of haptics as digital touch experiences play an increasingly valuable role in consumer products.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion’s touch feedback technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; unanticipated changes in the markets in which Immersion operates; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10-Q, both of which are on file with the
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Source:
Linda Quach, +1-408-350-8832
lquach@immersion.com