New Neuroscience Study: Haptics Intensifies Emotions, Increases Engagement, Memorability
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New Neuroscience Study: Haptics Intensifies Emotions, Increases Engagement, Memorability (Graphic: Business Wire)
The study found that applying haptics was highly effective at shifting one’s attention to a more emotionally compelling environment compared to relying solely on visual and audio elements of the mobile content. Haptics intensified emotions and made an experience more exciting. For example, when watching a mobile video of a powerful car zooming by, users felt the exhilarating whoosh as the car accelerated across the screen. The addition of haptics integrated with the car’s movement elicited greater brain activation.
When evaluating brain reactions, researchers found that mobile content with haptics:
- Was perceived as being more approachable and persuasive
- Elicited an average of 8% greater motivation than mobile content without haptics
- Prompted 18% higher quality rating, on average, for featured products
- Resulted in an average 40% increase in recalling visuals compared to non-haptic scenarios
“The study showed a remarkably strong case for haptics’ ability to
increase the appeal and interest of content by making the experience
more life-like,” said
Study Finds Haptics Enable Positive, Long-Lasting Emotional Experiences
In partnership with Immersion, researchers from True Impact Marketing, a
Using video as the medium to help create a familiar setup for study participants and make it easier to test various type of experiences, researchers analyzed a wide spectrum of participants’ brain activity when exposed to different levels of haptic technology. They used neuroscience and biometrics to evaluate consumers’ responses to content, comparing their emotional responses to material enhanced with haptics versus that without haptics.
For more information about the neuroscience study, visit: https://www.immersion.com/the-human-brain-new-study-shows-haptic-exposure-generates-positive-emotion/.
About True Impact
Established in 2012 in
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that haptics is highly effective at shifting a user’s attention; that haptics intensifies a user’s emotions and makes an experience more exciting; that haptics can increase the appeal and interest of content; that touch provides a more engaging, positive memory of an experience; and that the results of the neuroscience study are extendable to other haptic use cases on any form of hand-held device.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; unanticipated difficulties and challenges encountered in obtaining issued patents; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. The results of the neuroscience study described in this press release may not predict results for individuals or for groups of consumers that were not a part of the study. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
(IMMR - C)