Immersion Signs License Agreement with Preh Incorporating Haptics into Automotive Surfaces, Panels
Haptic-rich interfaces for automotive operations such as entertainment, navigation, and climate control help reduce driver distraction and enhance the driving experience. There is an automotive industry trend to reduce moving parts, physical buttons, and knobs despite being genuinely intuitive in their operation. Therefore, increasingly, Tier-1 suppliers like Preh are designing haptics into their touch applications, as tactile feedback on touch surfaces makes the driving experience more intuitive and realistic and can help reduce eyes-off-road time. This is especially important as vehicles incorporate advanced systems like touch panels, touch screens, and sensory-based technology.
“We welcome Preh as a new licensee and look forward to seeing how it
incorporates haptics into its next-generation interfaces,” said
“With Immersion and Preh, two highly specialized partners have signed an
agreement from which our OEM customers will strongly benefit in the
field of touch feedback technology,” said
As a global automotive supplier, the
Within the Joyson group of companies,
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that haptic interfaces reduce driver distraction and enhance the driving experience, the statement regarding the automotive industry trend to reduce moving parts, the statement concerning the importance of haptics in vehicles and the increase in Tier-1 suppliers’ incorporation of haptics into touch applications, Mr. Lacey’s statements concerning the automotive sector and its impact on Immersion, as well as the incorporation of haptic interfaces into various automobile models, and Mr. Hummel’s statements regarding the benefits of haptics and the sophistication of HMI solutions.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion’s touch feedback technology) by Immersion and its licensees (including Preh); unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees (including Preh); unanticipated changes in the automotive industry; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products (including automotive products) incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
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