Immersion Signs Agreement With TDK Electronics Bringing Haptics Design and Marketing to PowerHap Piezo Actuators
Under the agreement, Immersion will include TDK’s actuators in reference designs for automotive, industrial and other markets. Immersion will also certify the components for use with its software products. This will enable TDK’s customers in a wide variety of markets to rapidly implement cutting-edge haptic solutions with its high-performance actuators.
With 25 years in the field of touch technology, Immersion brings together the art of design and the precise science behind haptic feedback in actuators and ICs. The company connects the haptic ecosystem through the certification of haptic components, helping partners like TDK and their customers maintain consistency and high-fidelity haptic experiences across devices and hardware configurations.
“As the world leader in haptic expertise, Immersion is thrilled to collaborate with TDK. Our jointly created reference embodiments will show the market how to bring best-in-class touch experiences to consumers worldwide,” said Ramzi Haidamus, Immersion’s CEO. “We help our ecosystem partners advance the application of touch in their components and provide expert service and know-how enabling them to bring the power of haptics to their customers’ applications, devices and systems.”
“Our PowerHap piezo actuators deliver unrivalled performance in terms of
acceleration, force and response time, and thus offer an unprecedented
quality of haptic feedback,” said Dr.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that Immersion will include TDK’s actuators in reference designs for automotive, industrial and other markets; the statement that Immersion will certify TDK components for use with Immersion’s software products; the statement that TDK’s customers will be able to rapidly implement cutting-edge haptic solutions; the statement that Immersion connects the haptic ecosystem through the certification of haptic components; Mr. Haidamus’ statement concerning the creation of reference embodiments that show the market how to create best-in-class touch experiences; and Mr. Haidamus’ statement concerning Immersion’s ecosystem partners bringing haptics to their customers’ applications, devices and systems.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion’s touch feedback technology) by Immersion and its licensees (including TDK); unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees (including TDK); unanticipated changes across the actuator market; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third-party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
The use of the word "partner" or “partnership” in this press release does not mean a legal partner.
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(IMMR - C)
Media Inquiries (Immersion):
Linda Quach, +1-408-350-8832
Investor Inquiries (Immersion):
The Blueshirt Group
Jennifer Jarman, +1-415-217-5866
Media Inquiries (TDK Electronics):
Dr. Heinz Kahlert, +49-89-54020-2243