Immersion Announces New Recommended Practice for Broadcasting Haptics
The ATSC Issues Recommended Practice on Haptics for ATSC 3.0 enabling haptic content to reach viewers on mobile devices
This latest development provides a recommended approach for content distributors to add haptic playback capability to mobile apps and expand the distribution of haptic-enhanced content to viewers. The new feature will enable interactive content such as live sports, advertising, and gaming streamed on mobile devices to be enhanced with haptics.
“As NextGen TV powered by ATSC 3.0 is deployed commercially, ATSC is excited to remain at the forefront of ongoing technical developments in media and entertainment,” said
“Our goal is to enable haptic content to reach as many people as possible,” said Dr.
In addition to significantly improving the TV viewing experience with higher audio and video quality, the ATSC 3.0 standard provides improved compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization, and interactivity. Broadcasters anticipate launching ATSC 3.0 to the first 62 markets over the next 12 months, which will collectively reach more than 75 percent of viewers in the
Learn more about the ATSC at https://www.atsc.org.
Read more about the ATSC Recommended Practice here: https://www.atsc.org/atsc-documents/type/3-0-recommended-practices/
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements. Examples of forward-looking statements contained herein include, but are not limited to, the statement that the Recommended Practice will enable interactive content such as live sports, advertising and gaming streamed on mobile devices to be enhanced with haptics, statements regarding Immersion Corporation’s plan to work with broadcasters to help them integrate the Recommended Practice, and statements regarding the launch of ATSC 3.0 by broadcasters.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, the risk that content providers may not adopt ATSC 3.0 or incorporate haptic effects into their content.
For a more detailed discussion of these factors and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10-Q, both of which are on file with the
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