Immersion Announces New License Agreement with MEIZU for TouchSense Tactile Feedback Technology
New MEIZU MX4 smart phone features tactile effects powered by Immersion's TS3000 software
"MEIZU is continuing to energize the market with new innovations," said
In the MX4, MEIZU has incorporated distinctive tactile effects within the unlock screen, while typing and screen scrolling, and throughout other features of the mobile device.
"MEIZU's MX4 phone offers innovative technology, quality device features
and great user interactivity. We are excited to have haptic technology
as a feature in our newest mobile phone. Immersion's TouchSense
technology increases usability and enhances the user's experience of the
device," said Mr.
In the highly competitive mobile device market, TouchSense technology provides OEMs with a unique way of differentiating its offerings through touch confirmation, a greater sense of realism, and rich communications capabilities. Immersion supports its customers with comprehensive solutions that include haptic software, access to Immersion's experts for custom designed tactile user experiences, tools, and resources for technology integration and use. Immersion's TS3000 software product is designed to precisely control the device motor to create high-quality, power-efficient tactile feedback in mobile devices.
For more information on TouchSense visit http://www.immersion.com/products/touchsense-tactile-feedback/.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in
haptic technology; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity
haptic systems, partners can transform user experiences with unique and
customizable touch feedback effects; excite the senses in games, videos
and music; restore "mechanical" feel by providing intuitive and
unmistakable confirmation; improve safety by reducing distractions while
driving; provide realistic touch feedback when performing robotic
medical procedures and training simulations; and expand usability when
audio and visual feedback are ineffective. Immersion's TouchSense
technology provides haptics in mobile phone, automotive, gaming,
medical, and consumer electronics products from world-class companies.
With over 1,900 issued or pending patents in the U.S.,
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of the Immersion® TS3000 software product and MEIZU's implementation of the Immersion TS3000 software product in MEIZU's MX4 phone.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's TS3000 software) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees (including MEIZU); adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10Q, both of which are on file with the
Immersion, the Immersion logo and TouchSense are trademarks of
(IMMR - C)
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