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Press Release

Feb 03, 2015

Immersion Announces New License Agreement with MEIZU for TouchSense Tactile Feedback Technology

New MEIZU MX4 smart phone features tactile effects powered by Immersion's TS3000 software

SAN JOSE, Calif. & SHANGHAI--(BUSINESS WIRE)-- Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced that it has entered into a new license agreement with MEIZU Technology Co. Ltd., a leading manufacturer of mobile devices in China. Featured in the recently launched MEIZU MX4 mobile phone, Immersion's TS3000 software, part of Immersion's TouchSense® haptic technology solutions, creates intuitive and innovative user experiences on mobile devices by adding the sense of touch using dynamic tactile feedback in the user interface and within applications.

"MEIZU is continuing to energize the market with new innovations," said Mr. Howard (Hongming) Li, GM of Immersion Greater China business. "Immersion's technology offers a unique way to enhance the mobile experience. We are honored to be working with MEIZU to offer them technology that complements the innovative design of their devices and delights their customers."

In the MX4, MEIZU has incorporated distinctive tactile effects within the unlock screen, while typing and screen scrolling, and throughout other features of the mobile device.

"MEIZU's MX4 phone offers innovative technology, quality device features and great user interactivity. We are excited to have haptic technology as a feature in our newest mobile phone. Immersion's TouchSense technology increases usability and enhances the user's experience of the device," said Mr. Liang Dongming, CTO of MEIZU.

In the highly competitive mobile device market, TouchSense technology provides OEMs with a unique way of differentiating its offerings through touch confirmation, a greater sense of realism, and rich communications capabilities. Immersion supports its customers with comprehensive solutions that include haptic software, access to Immersion's experts for custom designed tactile user experiences, tools, and resources for technology integration and use. Immersion's TS3000 software product is designed to precisely control the device motor to create high-quality, power-efficient tactile feedback in mobile devices.

For more information on TouchSense visit

About Immersion (

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 1,900 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at

Forward-Looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of the Immersion® TS3000 software product and MEIZU's implementation of the Immersion TS3000 software product in MEIZU's MX4 phone.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's TS3000 software) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees (including MEIZU); adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)

Colleen Kuhn, 650-762-2804
The Blueshirt Group
Jennifer Jarman, 415-217-5866

Source: Immersion Corporation

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