Immersion and LeTV to Launch Tactile Video Experience
The Expendables 3 mobile movie trailer is the first video in
Leveraging Immersion's ground-breaking TouchSense® Engage™ solution for creating multi-sensory, immersive entertainment that can be experienced through the sense of touch, LeTV will showcase The Expendables 3 movie trailer as its first touch-enhanced content offering to be available through its LeTV Video application.
For The Expendables 3 movie trailer, LeTV used TouchSense Engage technology to add a haptic track, a file that triggers the actuator on the mobile phone to generate tactile effects synchronized to the video content, to deliver a one-of-a-kind video experience you can feel. Playback of LeTV's content is optimized on a number of popular mobile devices available on the market that are running Immersion's TouchSense technology, such as Xiaomi's Mi3 and Mi4, Huawei's Honor 6 and Meizu's MX4.
"Today's announcement with LeTV marks the emergence of a broader
ecosystem in
"Immersion and LeTV share the same goal of providing a great user
experience. As mobile devices continue to evolve, consumers will come to
expect more immersive multi-sensory entertainment experiences," said
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in
haptic technology; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity
haptic systems, partners can transform user experiences with unique and
customizable touch feedback effects; excite the senses in games, videos
and music; restore "mechanical" feel by providing intuitive and
unmistakable confirmation; improve safety by reducing distractions while
driving; provide realistic touch feedback when performing robotic
medical procedures and training simulations; and expand usability when
audio and visual feedback are ineffective. Immersion's TouchSense
technology provides haptics in mobile phone, automotive, gaming,
medical, and consumer electronics products from world-class companies.
With over 1,900 issued or pending patents in the U.S.,
Forward-looking Statements
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to statements regarding the potential impact of the launch
of The Expendables 3 mobile movie trailer, the release of
haptic-enabled content in
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense Engage) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K and
Form 10-Q, both of which are on file with the
Immersion, the Immersion logo, TouchSense, and TouchSense Engage are
trademarks of
(IMMR - C)
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