Bahlool's expertise augments Immersion's strength in mobile, social, and automotive
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Immersion Appoints Hossam Bahlool as Vice President of Marketing (Photo: Business Wire)
As a member of Immersion's executive team, Bahlool will oversee all aspects of the marketing function, including product management, corporate and product marketing, and communications. He and his team are responsible for driving mainstream adoption and monetization of haptics by developing and executing on the marketing strategy and product vision for Immersion's technology and IP.
Bahlool has an extensive background in product management, marketing
strategy, and evangelizing new technologies for a variety of high tech,
global organizations. He joins Immersion from Telenav, a leading
provider of connected car and location-based platform services, where he
was responsible for product management and marketing. Bahlool previously
served as co-founder and Vice President of Product for mobile social
apps company, Jingu, before it was acquired by
"Bringing the sense of touch to digital content, we create engaging
experiences that are more impactful and real. It was important for us to
find an executive to further develop our vision for haptics and
demonstrate the value it can bring to our customers and users," said
"I'm excited to join Immersion as customers seek new ways to increase user engagement in digital content and devices," said Bahlool. "As a team, we'll continue to drive the value that haptics bring to end user experiences."
Forward Looking Statements
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding Mr. Bahlool's potential impact and value to Immersion, the benefits or broad market appeal of Immersion's touch feedback technology, and the adoption and monetization of touch feedback technology in digital content and devices.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in Mr. Bahlool's integration into the Immersion organization; unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's touch feedback technology) by Immersion and its licensees; unanticipated changes in the mobile, social and automotive industries; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies in digital devices in the mobile, social and automotive spaces; and a delay in or failure to achieve the acceptance of touch feedback as an important part of digital content and devices. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
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