TouchSense Ads, enabled with Immersion's haptic technology, create mobile video ad experiences that excite and connect with the audience through their sense of touch. With the new agreement in place, Teads will serve TouchSense Ads on its mobile web advertising platform, paving the way for its clients to leverage the power of touch in reaching audiences with their brand messages.
In a recent A/B trial commissioned by Immersion and Teads, and conducted by third party research firm, Research Now®, TouchSense Ads outperformed standard mobile ads on key metrics such as ad awareness, engagement, and purchase intent. The new ad format creates more meaningful experiences for consumers, combining sight, sound, motion and now touch.
Highlights from the study* show strong performance metrics:
"Teads prides itself on pioneering new advertising experiences. We are
always looking for new solutions to keep our clients ahead of the
curve," said Eric Tourtel, Senior Vice President of
"Our work with Teads creates new opportunities for advertisers and
marketers to creatively express the power of touch as they strive to
better connect with consumers," said
To view the entire study report, click here: http://go.immersion.com/touchsense-ads-case-study-with-teads
Visit https://www.immersion.com/products-services/touchsense-ads/ to learn more about TouchSense Ads.
*The study conducted by Research Now® compared three ad formats: control - an ad without video advertising or haptics, a video ad without haptics, and a video ad with haptics. The increases in ad awareness and purchase intent were calculated based on the comparison between the control and a video ad with haptics.
Teads, founded in 2011, is the inventor of outstream video advertising and number one video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads' native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients' behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 27 offices in 21 countries.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits and capabilities of TouchSense Ads, statements that with TouchSense Ads, mobile ads perform better on key metrics such as ad awareness, engagement and purchase intent, and the statement that our work with Teads will create new opportunities for advertisers and marketers.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which includes, but are not limited to, unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense Ads) by Immersion and its licensees; the possibility that, in future ad campaigns (and related studies), key performance metrics may be substantially different than the metrics disclosed in this press release, unanticipated difficulties, and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third-party products incorporating Immersion's technologies. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K and
Form 10-Q, both of which are on file with the
The use of the word "partner" or "partnership" in this press release does not mean or refer to a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of
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