Haptic ads - a new creative, touch-enhanced, advertising format -
running on AdColony mobile ad platform deliver strong campaign results
SAN JOSE, Calif.--(BUSINESS WIRE)--
AdColony, the largest independent mobile advertising platform in the
world, and Immersion Corporation (NASDAQ:IMMR), the leading developer
and licensor of touch feedback technology, have extended their
partnership to provide TouchSense®
Ads - ads you can feel - to brands and advertisers on the AdColony
mobile advertising platform. Built with Immersion's haptic technology,
TouchSense Ads leverage the power of touch to improve campaign
performance and drive brand engagement.
By bringing touch to ads, brands and advertisers have an advanced
advertising capability to creatively tell their brand story and reach
audiences with their messages. In a study published by IPG Media Lab,
MAGNA, and Immersion on Ads
You Can Feel: The New Mobile Experience, adding haptics to video
ads effectively increases users' connection with a brand, and even
provides a 50% lift in brand favorability.
"Mobile video ads with haptics have proven to be successful in driving
outcomes for our clients," said Mike Owen, CRO, Global Brand at
AdColony. "We are excited to continue our partnership with Immersion and
to expand the availability of ads with touch on our platform. In the
competition for consumer attention, creative content and storytelling
continue to have the biggest impact. With Immersion, we are enabling
advertisers to deliver immersive brand experiences in top Instant-Play
inventory not available elsewhere."
"AdColony's extensive mobile advertising platform has made it possible
for advertisers to use touch to reach their audiences with compelling
content," said Mahesh Sundaram, Vice President of Worldwide Sales and
Customer Support at Immersion. "It is inspiring to see how creative
minds are using touch to communicate their brand message. Our work with
AdColony has opened up new possibilities and made the power of touch
available to advertisers."
to learn more about TouchSense Ads.
to learn more about AdColony's offerings.
AdColony is one of the largest mobile advertising platforms in the world
with a reach of more than 1.4 billion users globally. With a mission to
elevate the state of mobile advertising by focusing on the highest
quality consumer experiences that deliver outcomes for brands and
publishers on today's primetime apps and sites, AdColony is trusted by
Fortune 500 brands and more than 85% of the world's top grossing mobile
publishers. Known for our exclusive Instant-Play™ HD video technology,
proprietary rich media formats, our global performance advertising
business and programmatic marketplace, and our extensive ad SDK
footprint in the Top 1000 apps worldwide, we are passionate about
helping brands connect with consumers at scale on the most important
screen in their lives. A fully-owned subsidiary of Opera ASA, AdColony
is a global organization with over 20 offices worldwide.
Immersion Corporation (NASDAQ:IMMR) is the leading innovator of touch
feedback technology, also known as haptics. The company provides
technology solutions for creating immersive and realistic experiences
that enhance digital interactions by engaging users' sense of touch.
With more than 2,400 issued or pending patents, Immersion's technologies
have been adopted in more than 3 billion digital devices. The company
provides haptics in mobile, automotive, advertising, gaming, medical and
consumer electronics products. Immersion is headquartered in San Jose,
California with offices worldwide. Learn more at www.immersion.com.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding benefits and availability of
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which includes, but
are not limited to, unanticipated difficulties and challenges
encountered in product development efforts (including with respect to
TouchSense Ads) by Immersion and its licensees; unanticipated
difficulties and challenges encountered in implementation efforts by
Immersion's licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the effects
of the current macroeconomic climate; delay in or failure to achieve
commercial demand for Immersion's products or third-party products
incorporating Immersion's technologies; and a delay in or failure to
achieve the acceptance of touch feedback as a critical user experience.
Many of these risks and uncertainties are beyond the control of
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K and
Form 10-Q, both of which are on file with the U.S. Securities and
Exchange Commission. The forward-looking statements in this press
release reflect Immersion's beliefs and predictions as of the date of
this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.
The use of the word "partner" in this press release does not mean a
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)
View source version on businesswire.com: http://www.businesswire.com/news/home/20170228005597/en/
Edelman for Immersion
Colleen Kuhn, +1
PR for AdColony
Hollis Guerra, +1 805-403-0705
The Blueshirt Group for Immersion
Source: Immersion Corporation
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