Raku-Raku SMART PHONE incorporates Immersion software driving piezo
SAN JOSE, Calif.--(BUSINESS WIRE)--
Immersion Corporation (Nasdaq:IMMR), the leader in touch feedback
technology development and licensing, today announced that the
just-launched Raku-Raku (easy-to-use) SMART PHONE is the first publicly
available smartphone using Immersion's TouchSense® 5000 embedded control
software combined with a high-fidelity piezo actuator to create HD
Haptic effects. The phone, which also includes Immersion's Integrator
software, is designed to create an easy-to-understand user interface
targeted toward users looking for an intuitive smartphone design.
The Fujitsu Raku-Raku F-12D with Immersion HD Haptics (Photo: Business Wire)
"Fujitsu understands that consumers value a mobile interface that is
simple, straightforward, and above all, intuitive," explains Dennis
Sheehan, Immersion's vice president of marketing. "Immersion's HD
Haptics have the fastest response time and the broadest range of
sensations available in the smartphone market. As a result of the speed
and range of response, this smartphone's haptic effects are crisp,
precise and very realistic. Combining Immersion's HD Haptics with
Fujitsu's user interface design delivers an easy-to-use user interface
that consumers can confidently navigate."
Fujitsu's Raku-Raku line is well-established in Japan, having sold over
20 million units. The customized Android interface is designed with
large, easy-to-navigate icons and streamlined functionality. Immersion's
TouchSense 5000 embedded software drives a piezo actuator to provide
high-quality haptic effects, while Immersion's Integrator software
incorporates haptics throughout the UI, including keypads and buttons.
The result is crisp and realistic haptic effects consistently applied
throughout the user interface. The consistency of the haptic effects
allow users to quickly recognize which haptic sensations are associated
with functions of the UI, such as launching an app or pressing a button.
Ultimately, Immersion's HD Haptics helps create a more intuitive user
"Fujitsu is dedicated to providing our customers with the most advanced
technologies," explains Ms. Kaoru Chujo, general manager &vice president
of Fujitsu's Mobile Phone Division. "Immersion's HD Haptic technology
complements Fujitsu's unique touch panel design to create a user
experience that gives our consumers confidence and an easy-to-use
The Raku-Raku SMART PHONE is currently available through NTT DOCOMO in
Japan. More information on the handset can be found at http://www.nttdocomo.com/pr/2012/001604.html.
For more information on Immersion's HD Haptics, TouchSense technology
and our Integrator Platform, visit http://www.immersion.com/markets/mobile/index.html.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic
technology; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity
haptic systems, partners can transform user experiences with unique and
customizable touch feedback effects; excite the senses in games, videos
and music; restore "mechanical" feel by providing intuitive and
unmistakable confirmation; improve safety by overcoming distractions
while driving or performing a medical procedure; and expand usability
when audio and visual feedback are ineffective. Immersion's TouchSense
technology provides haptics in mobile phone, automotive, gaming, medical
and consumer electronics products from world-class companies. With over
1,200 issued or pending patents in the U.S. and other countries,
Immersion helps bring the digital universe to life. Hear what we have to
say at blog.immersion.com.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding the benefits of Immersion's HD
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts by Immersion and its
licensees; adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the current
macroeconomic climate; delay in or failure to achieve commercial demand
for Immersion's products or third party products incorporating
Immersion's technologies; and a delay in or failure to achieve the
acceptance of force feedback as a critical user experience. Many of
these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q,
which is on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect Immersion's
beliefs and predictions as of the date of this release. Immersion
disclaims any obligation to update these forward-looking statements as a
result of financial, business, or any other developments occurring after
the date of this release.
The use of the word "partner" or "partnership" in this press release
does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, HD Haptics and TouchSense are trademarks
of Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50363439&lang=en
Reagan Crossley, +1 650-762-2955
The Blueshirt Group
Jennifer Jarman, 415-217-5866
Source: Immersion Corporation
News Provided by Acquire Media