Immersion Haptic Technology Powering Next-Gen Automotive UX
Daesung leveraging TouchSense feedback for the Kia K9 adaptive user interface
The proliferation of mobile consumer devices combined with increased capabilities within the car create potential for increased distraction. TouchSense haptics provide drivers with tactile feedback that guides users and confirms commands, creating more intuitive interactions which may reduce glance time. The Kia system uses a single control hub for in-vehicle infotainment, navigation and communication for improved usability.
"The ability for Immersion haptics to dynamically provide feedback based
on the context of the information they are viewing helps simplify the
user experience and make navigating through automotive infotainment
systems more intuitive," said
The K9 is Kia's flagship sedan, boasting the best in design, performance
and technology with an eye toward modern style and substance. The car is
"Haptics provides critical touch feedback to our automotive control
designs," said Dr.
For more information on the Kia K9, please see: http://www.kia.com/#/concept/?fvVehicleID=k9&fvPageID=intro
For more information on Immersion's TouchSense technology for automotive applications, please see: www.immersion.com/markets/automotive/index.html
Since its foundation in 1973 as a producer of switches and relays,
DAESUNG has emerged as a leading automotive parts supplier in
About Immersion (www.immersion.com)
Founded in 1993,
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statements regarding Immersion's expectation of continued momentum for TouchSense haptics in automobiles and that haptics technology is fundamental in providing car owners the best possible experience.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q and
Form 10-K, which are on file with the
The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of
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