Immersion

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May 17, 2011

Immersion Announces New Licensees and Demonstrates Breadth of Haptic Applications at Display Week 2011


Applications for TouchSense® haptic technology span mobile, automotive, medical, whitegoods and gaming markets; demos on display in booth #1549

LOS ANGELES--(BUSINESS WIRE)-- DISPLAY WEEK 2011 -- Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today announced the addition of new licensees of its technology for implementation into a wide variety of markets and applications. New licensees include:

  • GoodBetterBest Ltd.: The manufacturer of the industry-leading Giotek brand in Europe, GoodBetterBest has recently licensed Immersion's haptic technology for use in console gaming peripherals. Giotek was recently named the UK's top Peripheral & Accessories brand at the MCV Industry Excellence Awards.
  • National Research Council of Canada (NRC): NRC develops and distributes medical simulators; its NeuroTouch system is a virtual reality surgical simulator which uses MRI imaging, advanced soft-tissue modeling, and Immersion's haptic technology to provide an advanced interface allowing surgeons to train and rehearse procedures and "feel" the texture of the virtual brain.
  • Valeo: As one of the world's top automotive suppliers, Valeo designs automotive HMI systems such as touch screens and control panels utilizing Immersion's haptic technology.

"The adoption of our technology and solutions in a variety of markets is evidence of how haptic feedback enhances user experience," explains Dennis Sheehan, vice president of marketing for Immersion. "The combination of consumers' increasing familiarity and appreciation for haptic technology as well as the macro trends toward adaptive and touch interfaces that benefit from haptic feedback is resulting in new opportunities for Immersion."

Immersion will be at Display Week in Los Angeles, May 17-19 in booth #1549 demonstrating its mobile offerings, including the latest handset and tablet technology, as well as the MOTIV Haptic Development Platform. In addition, Immersion will also have a wide range of licensee and partner product demos, including:

  • mophie® pulse gaming case for iPod touch with ViviTouch™ technology
  • ShoreTel IP655 phone with a haptic-enabled user interface
  • Atmel EVK 1085A handheld capacitive sensing demonstrator
  • Densitron 7" inertial demo, combining projected capacitive technology with haptics
  • Renesas 4.3" Direct-Drive LCD and Touch Key Demonstration System

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,000 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Immersion, the Immersion logo, MOTIV and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that the combination of consumers' increasing familiarity and appreciation for haptic technology as well as the macro trends toward adaptive and touch interfaces that benefit from haptic feedback is resulting in new opportunities for Immersion.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; unanticipated difficulties and challenges encountered in product development efforts or in connection with the Immersion licensees mentioned in this press release, and unanticipated changes in macro trends relating to adaptive and touch interfaces. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K and Form 10-Q, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

(IMMR — C)

Immersion Media
Edelman
Reagan Crossley, +1 650-762-2955
rcrossley@edelman.com
or
Immersion Investors
The Blueshirt Group
Jennifer Jarman, +1 415-217-7722
jennifer@blueshirtgroup.com

Source: Immersion Corporation

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