Immersion Corporation
Feb 10, 2011

Immersion Announces MOTIV™ Development Platform for Android


Immersion's MOTIV™ Development Platform for Android delivers next-generation haptic effects to device manufacturers and application developers through automated tools

SAN JOSE, Calif., Feb 10, 2011 --(BUSINESS WIRE)-- Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced the MOTIV™ Development Platform, designed to automate haptic integration into the Android OS and allow both OEMs and application developers to create differentiated and engaging user experiences with high quality tactile feedback. The first development platform of its kind, MOTIV provides the mobile ecosystem with access to the world of tactile interfaces, ushering in a new era of customizable touch effects to drive next-generation user interfaces.

"Immersion is focused on delivering high-definition haptic experiences to consumers by creating solutions that address the system-level challenges in designing haptics into a mobile interface," said Dennis Sheehan, Immersion's vice president of marketing. "While enabling technologies have evolved to provide high fidelity haptic sensations, utilization ultimately hinges upon ease of implementation. Today, haptics provides critical tactile feedback for typing and touch confirmation in touch screen phones and tablets, but it is a complex exercise to design haptics into a UI and applications. With the release of the MOTIV Development Platform, we are simplifying that process for the Android OS and providing the tools to create next-gen experiences such as personalized touch-based themes, games with tactile effects and multi-modal applications that engage the user's sense of touch."

The MOTIV Development Platform is comprised of two key elements, the MOTIV Integrator for OEMs and the MOTIV SDK for application developers:

MOTIV Integrator

The MOTIV Integrator offers a unique set of modules that provide build-time integration options for OEMs that automatically inject haptics into the Android UI and applications, providing an easy way to customize the overall tactile feel of the device. MOTIV works in conjunction with Immersion's TouchSense® technology, which has created crisp and realistic haptic effects in hundreds of millions of mobile phones to date. Features of MOTIV Integrator include:


Expected to be available to application developers in March 2011, the MOTIV SDK provides an assortment of haptic design resources. These tools include the API, sample code, effect libraries with over 100 pre-designed effects, reference documentation, and a conversion layer that allows developers to easily and quickly incorporate specialized haptic effects into their Android applications. In addition, the MOTIV SDK includes a haptic effect design studio for advanced users.

"Nearly 90% of respondents from our recent consumer testing indicated that they would want high-definition haptics in their next mobile device, illustrating a clear preference for mobile devices with haptics and a phenomenal response to haptic-enabled applications," explains Robert Lacroix, vice president of engineering at Immersion. "We are committed to developing tools that enable the broader mobile ecosystem access to Immersion's expertise and taps into the burgeoning application development community. We're excited to see innovations that result as developers and OEMs now have the freedom to easily integrate haptics into their UIs, applications and games."


Immersion's technology is always best experienced in person. Immersion will be demonstrating the capabilities of the MOTIV Development Platform at Mobile World Congress, in the App Planet Hall, Stand 7C56, in Barcelona, February 14-17, 2011. Not heading to MWC? Visit for the virtual MOTIV experience.


The MOTIV Integrator for OEMs is available today. Please contact your Immersion sales representative, or email Immersion at for more information.

The MOTIV SDK is expected to be available in March 2011. To receive a launch notification, please follow us on facebook, or join our mailing list

About Immersion (

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,000 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Immersion, the Immersion logo, MOTIV and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that utilization of haptics hinges upon OEMs and developers having the ability to easily implement effects across the UI and applications, the statement that the MOTIV SDK will be available to application developers in March 2011, and the statements regarding the benefits of the MOTIV Integrator, MOTIV SDK and other Immersion products.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; and unanticipated difficulties and challenges encountered in product development efforts involving Immersion's MOTIV Development Platform by Immersion and licensees. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

(IMMR - T)


Immersion Media
Reagan Crossley, 650-762-2955
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866

Source: Immersion Corporation



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