Immersion Corporation
Jul 23, 2009

Immersion Unveils User Experience Breakthrough Innovation with Touch Feedback for Laptops and Portable Devices

At Fortune Brainstorm: Tech, Company Showcases Latest Innovation Combining Touch Feedback and Remote Awareness for Laptops, Tablets and Ultra-Portable Devices

SAN JOSE, Calif. & PASADENA, Calif., Jul 23, 2009 (BUSINESS WIRE) -- Tomorrow at Fortune Brainstorm: Tech, Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, will demonstrate a first-of-its kind concept that applies haptic technology to personal computer applications to offer immersive, touch feedback-enabled experiences in next-generation laptop, tablet and ultra-portable computers. Immersion is one of a select few companies chosen to discuss new innovations at the annual event which convenes the world's top technology and media thinkers, doers, entrepreneurs, innovators, and visionaries.

In these devices, Immersion's TouchSense(R) technology combined with remote awareness enables multi-modal (sight, sound and touch) user experiences in productivity, web and collaborative applications and multi-player games. On stage at Fortune Brainstorm: Tech the company will demonstrate a game prototype integrating graphics, sound and haptics for a unique immersive experience in which two players volley a pinball between two networked tablet computers. In this prototype, players can feel the action of the ball in play through high-fidelity haptic feedback while touching the screen and holding the computer, even when the ball is in play on the other computer - whether they are across the room or around the world.

"The sense of touch is fundamental to the future of user experience in digital devices, and our demonstration is another milestone in that evolution," said Clent Richardson, chief executive officer of Immersion. "Simply put, without haptics, touchscreen devices simply will not realize their full potential. From mobile phones to gaming devices, and now with much-anticipated laptops and other portables moving quickly to touchscreens, our haptic technology provides richer, more engaging and fulfilling experiences."

The upcoming release of touch-enabled Windows 7 is further evidence that touch-based interfaces are rapidly becoming pervasive. Immersion is well established as the leading provider of programmable haptics; its TouchSense technology has already shipped in over 70 million mobile phones worldwide. The patent-pending technology demonstrated is first-of-its-kind and currently under development at Immersion and is expected to soon be available to licensees.

Immersion is the only company currently to bring together the full ecosystem necessary to deliver an exceptional multi-modal user experience in this form factor. Starting with Immersion's patented TouchSense haptic technology, the company partners with manufacturers of piezo thin actuators and amplifier integrated circuits, and provides integration services to deliver small-footprint, low-power, high definition haptic effects, overcoming limitations of the thin form factor. The technology provides the tactile feedback equivalent to standard motors while accommodating the stringent constraints faced by designers of portable devices.

About TouchSense Technology (

Immersion's TouchSense touch feedback technology more fully involves the sense of touch to make the user experience with digital and medical devices more efficient, intuitive, safer and more accurate. TouchSense solutions for medical device controls, programmable rotary technology, touchscreens, touch panels, touch surfaces, and handheld products incorporate numerous proprietary mechanical, electrical, software, and firmware technologies. Immersion can also assist partners with development and integration, making it faster and easier to realize the many benefits of touch feedback.

About Immersion (

Haptic (touch) technology is the future of user experience in digital devices. Founded in 1993, Immersion harnesses human touch to create user experiences that deliver a more compelling sense of the digital world. Using one of Immersion's adaptable high fidelity haptic systems, partners can achieve a competitive advantage and greater revenue opportunities with products that are more intuitive, satisfying, efficient, and safe. With Immersion technology, world-class companies can deliver improved user experiences in products such as widely popular video games, leading video console gaming systems, advanced automotive driver controls, and award-winning mobile phones. Immersion manufactures its own line of medical simulators that incorporate touch technology. These virtual reality training tools, installed around the world, enable practitioners to improve their practice of sophisticated life-saving surgical procedures prior to operating on patients. With over 700 issued or pending patents in the U.S. and other countries, Immersion is the leading innovator in touch-enabled user experiences that bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including the statement regarding the sense of touch being fundamental to the future of user experience in digital devices, the statement regarding the need for haptics to realize the full potential of touchscreen devices, the statement that touch-based interfaces are rapidly becoming pervasive, the statement regarding the timing of the availability of Immersion technology for license to potential licensees, the statements regarding the features and characteristics of the new application under development at Immersion, the statement regarding Immersion's haptic technology overcoming limitations of the thin form factor, and any statement or assumptions underlying any of the foregoing. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with our business, which include, but are not limited to, the effects of the current macroeconomic climate, delay in or failure to achieve commercial demand for our products or a delay in or failure to achieve the acceptance of force feedback as a critical user experience, unanticipated delays and difficulties in developing the demonstrated new application of TouchSense, and unanticipated flaws or defects in the demonstrated new application of TouchSense.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in our most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect our beliefs and predictions as of the date of this release. We disclaim any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.


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SOURCE: Immersion Corporation

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